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iPhone Summit Authors: Yeshim Deniz, Roger Strukhoff, Carmen Gonzalez, Ian Thain

Related Topics: iPhone Developer, iPhone for Business, iPhone Developer Summit, Mobile Enterprise Application Platforms, iPhone Apps on Ulitzer

iPhone Apps: Article

Mobile Retail Therapy

Spending on the road... cometh the Passbook

The innovative use of QR Codes (Quick Response Codes - a type of matrix or two-dimensional barcode) can grow a companies social and consumer reach as well as introducing the new user to discounts, coupons, marketing campaigns through the development of companion mobile apps. These companion apps show and build brand awareness as well as driving retail sales.

Mobile Retail apps are now making use of barcodes for quick input and searching, such as in Amazon's mobile app, which aid the consumer to get the best service and deal. They are also using Location Based Services (LBS) to suggest stores to visit with the users proximity and in the future Augmented Reality (AR - a real world view, overlaid with additional computer generated information) to guide the consumer around the store, suggesting the latest hot deals.The Augmented Reality vision may sound a little awkward to some reader, holding their devices in front of them, but these are the advances that in a few years, we will not think twice about using in daily life.

For payment we see various companion mobile apps from banks etc, that allow electronic funds transfer, but are currently limited by speed of the inter bank systems for funds transfer. Though we are very close to removing that obstacle with the use of  NFC (Near Field Communication) and/or BLE (Bluetooth Low Emission) technology which will give us the the possibility of the mWallet, that will allow immediate Contactless payment within retailers. If you are interested in what SAP are doing in this space check out Sybase365 here

You may like to check out an interesting article by Jennifer Van Grove of Venturebeat.com on "How Starbucks is turning itself into a tech company"

NOTE

I wrote the above the week before 11 June and after listening to the WWDC 2012 Keynote and taking an initial look at Passbook for iOS6, I'm thinking that my thoughts on the way Mobile Retail is evolving, is spot on. Passbook will place all things such as coupons, barcodes etc in one secure place. I am sure that it will evolve into the iWallet.

Please follow me on Twitter @ithain

More Stories By Ian Thain

As one of the Sybase Technical Evangelists, Ian regularly addresses technical audiences all over the world and his sessions are always very well attended. He also writes education classes, whitepapers, demos and articles for various Sybase products and publishes regularly in Journals such as SYS-CON's PBDJ and International Developer Magazine. He is also the Sybase Unwired Platform & PocketBuilder Evangelist and works closely with the team in Dublin, CA and Concord, MA on new features and demonstrations for the products. In his customer-facing Evangelist role, Ian is very involved with the design, production and testing of Enterprise class Unwired Solutions, that have been implemented using Sybase's Unwired tools for Sybase customers around the globe. In addition, Ian is a dedicated technical expert continually working with Sybase's key partners and clients to enhance the capabilities of the Unwired solutions that Sybase can offer to its customers. Ian can also be found on Twitter @ithain