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iPhone Summit Authors: Yeshim Deniz, Roger Strukhoff, Carmen Gonzalez, Ian Thain

Related Topics: iPhone Developer, iPhone for Business, iPhone Developer Summit, Mobile Enterprise Application Platforms, iPhone Apps on Ulitzer

iPhone Apps: Article

The Corporate Mobile App Store

Your one stop shop!

The emergence of the Prosumer (a harmonious mix of consumer and professional business worker) is a major milestone over the last few years and the prosumer has a growing influence over innovation and the use of technology within their company.

For example in the enterprise the “Prosumer” expects the same Mobile App experience - Amazing, Beautiful & Compelling Apps. In turn the Prosumer also expects the same experience in obtaining apps that they will use every day to enhance and speed their performance etc.

Introducing the Corporate App Store...

The Corporate App Store must be the One Stop Shop for the Prosumer. It must be able to deliver the innovative in-house built corporate apps OTA (over the air) that are required by today's Enterprise Information Workers. Also the corporate app store should suggest productivity Apps that are already available to the consumer on public app stores, but identified as time saving and important tools for the corporate worker.

The Corporate App Store should also deliver these consumer apps, without the worker being charged, with bulk purchased codes. Sounds like a great idea? Check out Afaria to see how you can implement this in-house


I wrote the above the week before 11 June and after listening to the WWDC 2012 Keynote. Tim Cook mentioned statistics from the Apple App Store, that 30 billion apps have now been downloaded. Cook also noted that Apple has paid out more than $5 billion to developers and that there are more than 400 million iTunes store accounts.

Please follow me on Twitter @ithain

More Stories By Ian Thain

As one of the Sybase Technical Evangelists, Ian regularly addresses technical audiences all over the world and his sessions are always very well attended. He also writes education classes, whitepapers, demos and articles for various Sybase products and publishes regularly in Journals such as SYS-CON's PBDJ and International Developer Magazine. He is also the Sybase Unwired Platform & PocketBuilder Evangelist and works closely with the team in Dublin, CA and Concord, MA on new features and demonstrations for the products. In his customer-facing Evangelist role, Ian is very involved with the design, production and testing of Enterprise class Unwired Solutions, that have been implemented using Sybase's Unwired tools for Sybase customers around the globe. In addition, Ian is a dedicated technical expert continually working with Sybase's key partners and clients to enhance the capabilities of the Unwired solutions that Sybase can offer to its customers. Ian can also be found on Twitter @ithain