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iPhone Summit Authors: Yeshim Deniz, Roger Strukhoff, Carmen Gonzalez, Ian Thain

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iPhone Apps: Article

Putting Mobile First in the Enterprise

Power in your pocket

It has now been reported that the Smartphone adoption in China, has now overtaken the Featurephone adoption. This is a major milestone in any geographic region, but in one of the worlds largest growing countries, this is a great step and shows the snowball effect of expecting powerful computing power in your pocket. An effect that will be reproduced in all areas of the globe.

We are now at a stage in our lifestyle, when growing amounts of users are using their mobile devices as their primary source of information, before they reach for a laptop. They also expect to have this information anywhere and at any time, within seconds of the origin of the data, for example when the news breaks. Having enabling technology such as push notifications to Mobile Apps, example APNS (Apples Push Notification Service) makes this easily achievable. In the Enterprise space this notification could be information sourced from CRM, ERP and even HR systems, enabling proactive or instantly active decisions, from the Information Worker or more powerfully from the app itself.

Mobile Companion Apps for the consumer are now expected as part of a brand presence and along with an outstanding experience & interaction. In the Enterprise the expectations are no less, which is now putting mobile first. New developments of existing applications are now more likely to be Mobile Apps and first time computerisation of business  processes also converge on Mobile Apps. The mainstream use of Mobile Devices and Mobile Apps in our personal lives are making Prosumers of us all. This is especially the case for the new young employees, the 'Generation M' as they take their space in employment and the new mobile economy. They will expect nothing less for business to be putting Mobile first with innovative apps and instantly accessible data, anywhere at any time.

Good news is that we are already at an inflection point where this is happening, therefore... Mobile power to the people, and more power to our mLifestyle!

Please follow me on Twitter @ithain

More Stories By Ian Thain

As one of the Sybase Technical Evangelists, Ian regularly addresses technical audiences all over the world and his sessions are always very well attended. He also writes education classes, whitepapers, demos and articles for various Sybase products and publishes regularly in Journals such as SYS-CON's PBDJ and International Developer Magazine. He is also the Sybase Unwired Platform & PocketBuilder Evangelist and works closely with the team in Dublin, CA and Concord, MA on new features and demonstrations for the products. In his customer-facing Evangelist role, Ian is very involved with the design, production and testing of Enterprise class Unwired Solutions, that have been implemented using Sybase's Unwired tools for Sybase customers around the globe. In addition, Ian is a dedicated technical expert continually working with Sybase's key partners and clients to enhance the capabilities of the Unwired solutions that Sybase can offer to its customers. Ian can also be found on Twitter @ithain